designing &
consumer-facing experiences brand, web, mobile, motion, commerce
since

Selected Work

The Glows

End-to-end product — Brand, UX, Shopify

A research-informed, non-explicit intimacy experience designed to help couples explore connection through guided, playful touch. Led brand work and animation direction while designing the full member experience and building the Shopify website. The focus was on translating a sensitive concept into a warm, clear, and cohesive experience across brand, motion, and commerce.

Client
FGSake
Company
Gravic Creative
Location
San Francisco
Year
2025–now
Link
feeltheglows.com

Anna

Designing a hiring product — Mobile-first platform

A Copenhagen-based startup building a mobile-first hiring platform for the hospitality industry. Simplified recruitment for restaurants by streamlining job posting, applicant screening, and communication. Built with deep domain insight from founders with restaurant backgrounds, anna aimed to modernize how hospitality teams find and manage talent.

Company
anna
Location
Copenhagen
Year
2019–2021

C More

Large-scale marketing website — SEO, UX, CMS

Redesigned C More's marketing website with a focus on SEO, scalability, and conversion. Restructured a large content ecosystem (1,400+ pages) using a modular CMS and funnel-based information architecture. Contributed to brand evolution, modular page systems, and continuous user testing — creating a flexible platform that supported growth and increased sales.

Company
Bonnier Broadcasting
Location
Stockholm
Year
2017–2018

TV4 Samsung

End-to-end TV app design — Smart TV

Led the design of TV4's Samsung Smart TV app as part of a broader push to strengthen the living-room streaming experience. Collaborated closely with product, engineering, and business stakeholders, designing the app end to end with a focus on navigation, playback, and usability in a TV-first context.

Company
Bonnier Broadcasting
Location
Stockholm
Year
2017–2018

About

Jacob Andersson

Product Designer with extensive experience designing digital products, platforms, and consumer-facing services. Background includes product design, UX, visual design, and motion, with a strong focus on clarity, structure, and scalable solutions. Experienced in both in-house and contract-based roles, working closely with cross-functional teams across media, technology, and early-stage companies.

Experience

  • Product Designer / Contractor Gravic Creative AB, Stockholm / Remote 2022 – Present
  • Product Designer anna, Copenhagen 2019 – 2021
  • Freelance Product Designer Remote 2018 – 2019
  • Product Designer Bonnier Broadcasting (TV4 / C More), Stockholm 2017 – 2018
  • Graphic Designer B-Reel, London 2013 – 2016
  • Graphic Designer B-Reel, New York 2012 – 2013

Education

  • Mobile Applications Hyper Island, Karlskrona 2011 – 2012

Awards

The Webby Awards

2016 Winner, 2016 Honoree (x2), 2015 Nominee (x2)

The FWA

Site of the Month, Cutting Edge (x2), Site of the Day (x4), Mobile (x3)

Awwwards

Site of the Month, Site of the Day (x2)